GM is recalling approximately 1.5 million of its vehicles due to a defect in its heated windshield wiper fluid mechanism that may cause cars to catch on fire, the LA Times reports. GM has preemptively offered to pay owners of the recalled cars $100 to allow the company to disable the heating mechanism entirely, which it has been unable to fix.
This action comes in the wake of the recent Toyota Motor Corporation recall-related public relations quagmire. U.S. automakers are jumping at the opportunity to demonstrate their commitment to vehicle safety and willingness to report and rectify product defects as soon as they are discovered.
By voluntarily offering monetary compensation early in the recall process, GM hopes to avoid lasting damage to the company’s image. The roughly $150 million GM will pay out to consumers as a result of the recall pales in comparison with the potential losses in market viability that accompany consumer lack of confidence.
The recall covers some Cadillac and Buick sedans, as well as several SUV models from the 2006-2009 model years. The National Highway Traffic Safety Administration has reported that the defect has not directly resulted in any accidents or injuries, but it does pose a significant fire hazard.
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